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How to Use Your Website to Improve Your Business and Boost Revenue

How can a website truly help your business grow? Your business website is like your online business card, enabling potential customers to learn about you and get in touch with you. Here are five specific ways that you can use your website to grow your business and boost your revenue.


1Make Business Hours Easy to Find

If you have a brick-and-mortar store, or you’re in your office and open for appointments at certain times, make sure this information is easy to find for a first-time visitor to your site. If someone has to hunt around through multiple pages or links to find your business hours, they will likely get frustrated, and move on to the next business in their search list.


2Allow People to Book Appointments Online

Do you rely on appointments for your business? By giving your clients, patients, or potential customers the ability to make an appointment online – rather than calling your office or coming in – you give your business a wider reach. Many people prefer the convenience of booking/scheduling online, and without that option, some may pass on to your competitor who does offer this service.


3Display Reviews

A good word from a satisfied customer says a whole lot more than your best advertising campaign ever could. Having two or three positive reviews from happy customers displayed somewhere on your homepage can reassure potential customers that you’re a trusted name in business.


4A Modern Look Builds Trust with Potential Customers

While we all may try not to judge a book by its cover, as it were, we all do it anyway. You only have one chance to make a first impression, so make it a good one. A big part of your branding is your website and if it doesn’t look up-to-date and professionally designed, people will be turned off and not be excited about doing business with you.


5Keep your Site Updated

This is similar to the previous point. A savvy user can tell that a website was designed in 2002 and hasn’t been changed since. And in addition to the design elements of your site, you also need to keep your information current. If you get a new customer review, post it on the homepage and remove the one from last year. If your shop used to open at 10 and now opens at 9, make sure your website shows that. Potential customers come to your site wanting to find your most current and pertinent information.


At, we can help you with all of these things and more. Stop by and let us know how we can help your business grow!

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