McDonald’s reverses it’s position after the Christian based American Family Association called for a nationwide boycott. Apparently Christians were eating a lot of Big Macs and Happy Meals.
Back in July I made a post about McDonald’s support of gay activists groups, specifically a $20,000 donation to the National Gay and Lesbian Chamber of Commerce (NGLCC) and the Vice President of McDonalds, Richard Ellis, serving on the NGLCC board.
Initially McDonald’s stood by their support of the NGLCC. CEO Jim Skinner said “Being a socially responsible organization is a fundamental part of who we are. We have an obligation to use our size and resources to make a difference in the world … and we do.”
What a difference a three month boycott can make. The American Family Association announced today that McDonald’s has reversed it’s position and agreed to remain neutral on social and political issues. McDonald’s announced that Vice President, Richard Ellis has resigned from the organizations board and that membership in NGLCC will not be renewed once it expires in December.
McDonald’s sent an email to it’s franchise owners saying, “It is our policy to not be involved in political and social issues. McDonald’s remains neutral on same sex marriage or any ‘homosexual agenda’ as defined by the American Family Association.”