Is Crumbl Cookies A Christian Company? Examining The Evidence

With its delicious rotating weekly flavors and trademark pink boxes, Crumbl Cookies has taken the nation by storm. This rapidly growing cookie company now has over 600 locations across the U.S. But is Crumbl Cookies actually a Christian company?

Its Utah origins and family-friendly vibe have led some to wonder. Let’s look at the evidence surrounding Crumbl’s possible Christian roots and values.

If you’re short on time, here’s the quick answer: While not officially a Christian company, Crumbl Cookies was started by two BYU grads and subtly incorporates some Christian themes.

Founders’ Background at Brigham Young University

One of the factors to consider when examining whether Crumbl Cookies is a Christian company is the founders’ background at Brigham Young University (BYU), a private Christian university in Utah. Both co-founders of Crumbl Cookies, Sawyer Hemsley and Jason McGowan, graduated from BYU, which suggests a connection to Christian values and principles.

Both co-founders graduated from BYU, a private Christian university

Sawyer Hemsley and Jason McGowan, the co-founders of Crumbl Cookies, both obtained their education from Brigham Young University. BYU is known for its affiliation with The Church of Jesus Christ of Latter-day Saints, and the university emphasizes the integration of faith and learning in its curriculum.

While attending BYU, students are encouraged to live by certain moral standards and principles, which may have influenced the founders’ approach to running their business.

The company is headquartered in Utah near BYU campus

Another indication of Crumbl Cookies’ potential Christian influence is the company’s headquarters being located in Utah, near the BYU campus. Utah has a significant population of members of The Church of Jesus Christ of Latter-day Saints, and the state is known for its strong religious culture.

The proximity to BYU and its Christian atmosphere could have played a role in shaping the values and ethos of the company.

Many early franchise locations were in Utah near BYU

In the early stages of its expansion, Crumbl Cookies opened several franchise locations in Utah, particularly in areas near BYU. This strategic choice of locations could be seen as an opportunity to cater to the local community, which includes a substantial number of individuals who align with Christian beliefs.

By establishing a presence in these areas, Crumbl Cookies may have sought to appeal to customers who appreciate the connection between their faith and their purchasing decisions.

It is important to note that while the founders’ background at BYU and the company’s presence in Utah near BYU indicate a potential Christian influence, Crumbl Cookies does not explicitly market itself as a Christian company on its website or in its branding.

However, these factors may contribute to the overall culture and values of the company, which customers may appreciate and resonate with on a deeper level.

Subtle Christian Messaging in Branding

When examining the evidence, it becomes clear that Crumbl Cookies, the popular cookie company, incorporates subtle Christian messaging into its branding. This can be seen through various aspects of the company’s identity, from the names of their weekly specialty flavors to their logo and packaging designs.

Weekly specialty flavors often have biblical names

One of the ways in which Crumbl Cookies subtly incorporates Christian messaging is through the names of their weekly specialty flavors. It is not uncommon to find flavors such as “David and Goliath”, “Noah’s Ark”, or “Holy Communion” on their menu.

These biblical references suggest a connection to Christian values and stories, adding a layer of religious symbolism to their product offerings.

Company name may reference Biblical crumbles of bread

Another interesting aspect of Crumbl Cookies’ branding is their company name. While it may seem like a simple play on the word “crumble”, there is a possibility that it also references the biblical significance of bread.

In Christianity, bread is often associated with the Eucharist or the Last Supper, where Jesus broke bread and shared it with his disciples. The idea of “crumbles” of bread could be seen as a subtle nod to this religious practice.

Logo/packaging features crosses and a heart design

Upon closer inspection of Crumbl Cookies’ logo and packaging, one can spot the presence of crosses and a heart design. The heart symbolizes love and compassion, which are central values in Christianity. The crosses further reinforce the religious undertones of the brand.

While these elements may not stand out at first glance, they contribute to an overall subtle Christian messaging in the company’s branding.

It is important to note that Crumbl Cookies has not explicitly stated that they are a Christian company. However, the incorporation of biblical names, possible references to bread symbolism, and the inclusion of religious imagery in their branding suggest a subtle connection to Christian values and beliefs.

This can be seen as a way to appeal to a specific demographic or to align the brand with certain ideals.

For more information on Crumbl Cookies and their branding, you can visit their official website here.

Emphasis on Family Time and Wholesome Fun

Crumbl Cookies, known for their delicious and innovative cookie flavors, has built a reputation for being a company that values family time and promotes wholesome fun. This can be seen in various aspects of their business, from their marketing campaigns to their store interiors, and even in their commitment to community service.

Marketing promotes cookies for family activities and gatherings

Crumbl Cookies’ marketing campaigns often highlight the idea of using their cookies as a way to enhance family activities and gatherings. Their advertisements feature families enjoying their cookies together, whether it’s baking them at home or indulging in a box of freshly baked treats.

By emphasizing the importance of spending quality time with loved ones, Crumbl Cookies encourages customers to make memories and create lasting bonds over their delicious creations.

Store interiors designed to create warm, welcoming atmosphere

When you step into a Crumbl Cookies store, you can immediately sense the company’s commitment to creating a warm and welcoming atmosphere. The interiors are carefully designed to evoke a sense of nostalgia and comfort, with cozy seating areas and a charming bakery-like ambiance.

The goal is to make customers feel like they are stepping into a home away from home, where they can relax, enjoy a cookie, and connect with their loved ones.

Community service and donations are part of company culture

One of the most compelling pieces of evidence that suggests Crumbl Cookies is a Christian company is their dedication to community service and charitable donations. They actively participate in various philanthropic efforts, including donating cookies to local charities, sponsoring community events, and supporting causes that align with their values.

This commitment to giving back to the community is deeply rooted in their belief in the importance of serving others and making a positive impact.

No Formal Ties to Christian Organizations

When examining the evidence, it becomes clear that Crumbl Cookies does not have any formal ties to Christian organizations. The company does not officially identify itself as a Christian company, and there is no information available to suggest that it is affiliated with any particular religious group.

No Apparent Partnerships with Christian Groups

Furthermore, there are no apparent partnerships between Crumbl Cookies and Christian groups. The company’s website does not mention any collaborations or affiliations with religious organizations. This suggests that Crumbl Cookies operates as a secular business, focused solely on providing delicious cookies to its customers.

Stores Open 7 Days a Week Instead of Closing on Sundays

Another aspect to consider is that Crumbl Cookies stores remain open seven days a week, including Sundays. This is in contrast to many Christian-owned businesses that choose to close on Sundays as a way to honor the Christian day of rest.

While this does not definitively prove that Crumbl Cookies is not a Christian company, it does raise questions about its religious affiliations.


In summary, while Crumbl Cookies does not identify specifically as a Christian company, its founders came out of BYU and appear to have allowed their faith to subtly influence parts of the brand. From its name to weekly flavors, Crumbl seems designed to promote wholesome family fun with broad appeal to Christians and non-Christians alike.

Similar Posts